BUS+AID Portfolio | ISAO

Create and spread enjoyment

The 2011 Tohoku earthquake and tsunami severely damaged the city of Kamaishi in Iwate Prefecture. The city decided to collaborate with Toyota to demo an experimental project, “BUS+AID”, an on-demand bus service to support the local recovery. We created and promoted the official homepage of “BUS+AID”, introducing it to many people who wanted/needed to go to Kamaishi. The operation went on until March 2015, 4 years following the disaster.

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